Tour Reservations are now being accepted for the 2024 Rose Bowl to be held on January 1.

Rose Bowl – January 1, 2024



Rose Bowl Tour Packages

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  • Three nights accommodations, starting on December 30 and departing January 2, at either The Hilton Santa Monica or The Sonesta Redondo Beach. (WITH OUR PACKAGE YOU DO NOT NEED TO STAY BY THE AIRPORT)
    The Hilton Santa Monica is a short walk to the ocean, Santa Monica Pier and The Third Street Promenade where there are many restaurants, cafe’s and shopping. Santa Monica is 10 miles North of The LAX Airport and is 3 miles from Beverly Hills and Rodeo Drive.
    Your room at the Hilton Santa Monica would be a 1 bedroom suite with a separate family room from the master bedroom. The master bedroom can have 1 king bed or 2 beds, The family room also has a queen sofa sleeper. The Sonesta Redondo Beach is 7 miles South of The LAX Airport and directly across the street from the marina and ocean.
    All rooms at The Sonesta Redondo Beach are standard rooms with your choice of 1 king or 2 queen beds. There are nice restaurants around the hotel. Extra nights are available. Our clients have been happy with both hotels.
  • January 1 – Ticket To The Rose Parade– A reserved grandstand ticket to the Rose Parade 10 minutes from the front of the Rose Parade with the sun at your back. Your Parade seats can be assigned to meet your request when your reservation is made. We can assist you with any special requests. Your seats are located at 318 West Colorado. The bands are playing and the floats are fresh. The Rose Parade will get to these seats at 8:15AM and the Rose Parade will end at approximately 10:10AM. The group will have plenty of time to get to the Rose Bowl stadium. THE PARADE CAN BE ELIMINATED FROM THE PACKAGE. PLEASE CALL OR EMAIL FOR INFORMATION.
  • Pregame Fan Experience outside of The Rose Bowl Stadium. This event includes Live Entertainment. This event is a nice place to relax prior to entering the stadium. There are many places to sit down both in the shade and in the sun. Diamond Travel takes care of your admission fee to the event. Food and drink are on your own and are not part of the admission fee.
  • Transportation to and from all of the Rose Bowl events on deluxe motor coaches with a restroom.
  • Rose Parade Program and Rose Bowl Football Program.
  • Rose Parade Seat Cushion.
  • Clear Plastic Approved bags for the ladies to bring their belongings into the rose bowl stadium.
  • A grab and go continental breakfast prior to departing for the Rose Parade and Rose Bowl game on January 1.
  • Tour hosts who are with the group at the hotel and at all events.
  • All taxes, and shipping
  • Great Service- 35+ years in business- If you are looking for personalized service and great quality where your individual needs are accommodated please contact Eldon Diamond the owner at 1(800)348-7748 or

-Additional Tour options: Float decorating Barns, City Tour of LA, BANDFEST and much more! –


rose bowl packages

The Rose Bowl

The Rose Bowl Game has been played in Pasadena California since 1902. Nick named “The Granddaddy of Them All”, because it is the oldest active bowl game. Diamond Travel has been providing all inclusive tours to the Rose Bowl Game and tours  to the parade, for over 35 years! The Rose Bowl is back and will absolutely occur this year so call Diamond Travel today and customize your tour travel package now!



Rose Bowl Package Prices are per person based on two sharing a room, and include everything outlined. Deductions for 3 or 4 sharing a room are described below as well as the extra nights hotel. 

Redondo Beach
The Hilton
Santa Monica
Rows 55-65
Rows 15-40
Goal line
Rows 45-55
Goal Line
rows 12-35
10-20 yard line
rows 45-55
10-20yard line
rows 12-35
30-35 yard line
rows 45-55
30-35 yard line
rows 12-24


A $250 per person deposit will secure your package. The deposit can be placed with a credit card, Debit Card or a check in the mail. Final payment is due October 1. The trip is fully refundable until October 1. Once October 2 arrives the trip becomes non-refundable for any reason. Trip insurance can be purchased for an added fee.
If making final payment with a check you can deduct $60 per person at The Sonesta Redondo Beach and $85 per person at The Hilton Santa Monica.

Single, triple and quad rate deductions and additions are outlined as well as the extra night rates.

Extra night rates are not per person but a flat rate for the room including tax

  • The Sonesta  $300
  • The Hilton Santa Monica $450

Deductions for triple or quad

  • The Sonesta  $150/$225
  • The Hilton Santa Monica   $250/$350

Single supplement add on:

  • The Sonesta Redondo Beach plus $450
  • Hilton Santa Monica plus $750
rose bowl seating

Please note that if selecting an endzone seat package for the Rose Bowl, and you would be ok without a seat back, you can deduct $150 from any of the endzone rates. All game ticket options listed above include a seat back as not all sections at The Rose Bowl have seat backs.

There are 77 rows at the Rose Bowl

 Optional Items to add on to your package

Float Decorating Barn


DECEMBER 31Rosemont Pavilion where you will see volunteers, putting the final touches on some of the floats. The Rosemont Pavilion is located across the street from The Rose Bowl stadium. The fee is $100 per person which includes your admission fee, transportation to and from the Barn, and a “grab and go” breakfast to take with you on the bus.


DECEMBER 30You would be visiting the Phoenix Decorating Float Barn in the city of Irwindale. Phoenix Decorating is the largest float builder in the parade and they have their own barn. There are more floats in this barn than at the Rosemont Pavilion. You will see volunteers working on the floats. The fee is $100 per person and includes admission, transportation from the hotel, and a “grab and go” breakfast to take with you on the bus. (You would need to arrive on DECEMBER 29th for this option, so you would need an extra night added to your package.)


DECEMBER 30Catch a sneak peek of some of the Rose Parade Bands as they perform their halftime show. This event is held at the Pasadena City College. The fee is $125 per person and includes admission as well as transportation. (You would need to arrive on December 29 or arrive to the Hotel by 11am on December 30 for this event)

DECEMBER 30Combine the Float Barn in the morning with Bandfest in the afternoon. Call or Email for details and pricing.

DECEMBER 31 Sightseeing Tour of Los Angeles, Hollywood and Beverly Hills– Please click HERE for details and pricing.


Rose Parade Packages
Available Now

rose parade packages

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