Rose Parade Packages

Diamond Travel has been providing all inclusive tours and rose parade travel packages for nearly 40 years!

Reservations are now being taken for the 2025 Tournament of Roses Parade.

For questions regarding existing reservations, please call 678-557-8548



800 348-7748 , ELDONDIAMOND123@GMAIL.COM
  • We put the customer at the center of everything we do
  • Speak or email with the owner – Eldon Diamond
  • Parade seats can be assigned when making a reservation
  • Individual needs and requests can be accommodated
  • Our buses park a mere 20 yards from our Parade seats
  • Three hotel options! – We do NOT use airport hotels. 

Diamond Travel is A BBB accredited business. Please be sure to see several testimonials and 5 star reviews for Diamond Travel at the Better Business Bureau website. Click on the BBB Logo to see reviews.


You will have a choice of 3 hotels

Our clients have been happy with all three hotels for past events.

The Millennium Biltmore

The Millennium Biltmore Los Angeles is a full service hotel in downtown Los Angeles. The Biltmore has been home to Presidents , Kings , and Hollywood celebrities. 

The price listed above is per person based on double occupancy for three nights
The Huntley Hotel Santa Monica

The Huntley Hotel Santa Monica which is a short walk to the ocean, Santa Monica Pier and the 3rd Street Promenade where there are many restaurants, cafe’s and entertainment areas. The Huntley has a really nice restaurant and lounge on the top floor of the hotel with a panoramic view of the ocean. Santa Monica is ten miles North of The LA Airport and is three miles from Beverly Hills and Rodeo Drive.

The price listed above is per person based on double occupancy for three nights

Rose Parade

  • Three nights starting on December 30 and departing on January 2. ( extra nights are available) You do NOT need to stay near the airport, with our hotel options. Please remember this when comparing packages

  • January 1- Reserved Grandstand Ticket to the 2025 Tournament of Roses Parade aka The Rose Parade. Our grandstand seat location is 10 minutes from the front of the Rose Parade with the sun at your back. The seats are located at 318 West Colorado. We are in a large grandstand with the best rows for viewing the parade. The bands are playing in front of us as they like to play in front of the larger grandstands and take a break in front of the smaller seating areas. Our buses park 20 yards from the parade seats. Your Rose Parade seats can be assigned when your reservation is made and we can accommodate any special requests.
  • A nice sit down lunch at a restaurant in Pasadena after the Rose Parade.
  • Post Rose Parade float viewing tour at Victory Park after the conclusion of the parade and lunch. You will be able to walk around Victory Park and tour the parade floats up close. ALL OF THE FLOATS ARE IN ONE LOCATION.
  • Transportation to and from all of the events on deluxe motor coach buses with a restroom.
  • A grab and go continental breakfast prior to departing for the Rose Parade.
  • Rose Parade program
  • Rose Parade seat cushion
  • Approved Clear bags for the ladies to bring their belongings into Victory Park.
  • Tour hosts are with the group at the hotel and at all events.
  • All taxes, and shipping
  • Great service and quality- 35+ years in business- If you are looking for personalized service and great quality where your individual needs are accommodated please contact Eldon Diamond, the owner at 1(800)348-7748 or
 Optional Items to add on to your package

Float Decorating Barn


DECEMBER 31You will be visiting the Phoenix Decorating Barn in the city of Irwindale.
Phoenix Decorating is the largest float builder in the parade. You will see volunteers working on the floats. The fee is $100 per person and includes: admission, transportation, and a grab and go lite breakfast to take with you on the bus.


DECEMBER 30You will be visiting the Phoenix Decorating Barn in the city of Irwindale.
Phoenix Decorating is the largest float builder in the parade. You will see volunteers working on the floats. The fee is $100 per person and includes: admission, transportation, and a grab and go lite breakfast to take with you on the bus.
(You would need to arrive on DECEMBER 29th for this option, so you would need an extra night added to your package.)

**My humble opinion, going to the barn on December 30 is a better experience than on December 31 but both experiences are nice.


DECEMBER 30Catch a sneak peek of some of the Rose Parade Bands as they perform their halftime show. This event is held at the Pasadena City College. The fee is $125 per person and includes admission as well as transportation. (You would need to arrive on December 29 or arrive to the Hotel by 11am on December 30 for this event)

DECEMBER 30Combine The FLOAT BARN in the morning with a few hours in OLD TOWN PASADENA with BANDFEST in the afternoon. The fee is $180 per person. When the group is finished at The Float Barn we will drop you off in Old Town Pasadena for 2.5 to 3 hours where you can walk around and get a bite to eat on your own. When we are finished in Old Town Pasadena we will proceed two miles to BANDFEST. The pre show starts at 1:30PM, the main show starts at 2PM,  The show normally lasts close to 2 hours and then we return to the hotel.




DECEMBER 31 Approximate times- 8:45AM- 4PM,  The tour will have 4-5 stops along the way and stop for Lunch AT FARMERS Market. The fee is $125 per person.  Lunch is not part of the $125 fee.

Tournament of Roses Parade

The Rose Parade

Beautiful Pasadena California is home to the Tournament of Roses Parade. More commonly known as The Rose Parade. The Rose Parade has been around since 1890. It occurs annually on new years day, or on Monday, January 2 if New Year’s Day falls on a Sunday. Now, Diamond Travel hasn’t been going to the parade since then, but we have been taking folks to the parade for over 35 years! Our seats will have the sun at your back and the parade in your view! The parade has followed the famous Colorado blvd for decades. Tickets to the rose parade start at about $80 and can be as expensive as, $120. Hotel and transportation costs however, can be extremely pricey. With our all inclusive packages, you won’t have to worry about the mounting costs of such a trip. We have it all planned out for you! The Rose Parade is absolutely back in full swing now, so call today and get your all inclusive rose parade package with Diamond Travel. If you have any questions at all about our Rose Parade or Rose Bowl packages, please do NOT hesitate to call us! We can customize any package to fit your needs and the owner is always available to help.

Why the Rose Parade Should be on Your Bucket List 
There are few events that bring people together from all corners of the globe like the Rose Parade in Pasadena, California. This iconic parade, held each year on New Year’s Day, is a pure celebration of life and joy. It’s no wonder why it has been a staple event for over 130 years! Here’s a look at why you should put the Rose Parade on your bucket list this year. 
The Fun Experiences and Activities 
The Rose Parade is more than just floats, marching bands, and horses—it also includes an array of fun experiences and activities. From early morning tailgating parties to delicious food stands along the route, there’s something for everyone to enjoy at this legendary event. Plus, you can even take part in some of the pre-parade events such as the Equestfest or Bandfest. These events are a great way to get up close and personal with some of the performers and get inside information about what goes into creating these amazing spectacles. 
The Float Decorating Process 
If you have ever wondered how those beautiful floats come to life each year for the Rose Parade, then you may want to consider attending one of their float decorating nights! These events are held every evening during December leading up to New Year’s Day and provide an amazing opportunity to get a behind-the-scenes look at how these floats are created. You can watch as volunteers hand place flowers onto each float one by one until they come together as stunning works of art! 
The Amazing Atmosphere 
One thing that sets apart the Rose Parade from other parades is its memorable atmosphere. Nothing quite compares to standing amongst thousands of spectators while watching these colorful floats slowly make their way down Colorado Boulevard. The crowd cheers with delight as each newfloat passes by, creating an energy that will stay with you long after the parade is over! Whether it’s your first time attending or your tenth time returning, there’s something special about experiencing this event in person that can’t be replicated elsewhere. 
     The Rose Parade is an iconic event that has been bringing people together from around the world since 1889. With its unique atmosphere and many fun activities available throughout New Year’s Day, it’s easy to see why so many people make this amazing experience part of their bucket list each year! Whether you go alone or with family & friends, attending this once-in-a-lifetime event is sure to be both memorable and enjoyable for anyone who attends! So if you’re looking for an unforgettable way to kick off 2021, look no further than Pasadena’s very own Rose Parade!
Rose Parade Float


Payment can be made with a credit card or a check in the mail. Place a $250 per person deposit to secure your packages. Final payment is due October 1. You can cancel for a full refund until October 1 and then the trip is non refundable. If you have any questions at all about the Rose Parade or our Rose Parade packages, please do NOT hesitate to call us! We can customize any package to fit your needs.


Single, triple and quad rate deductions and additions are outlined.

Extra night rates are not per person but a flat rate for the room including tax

  • The Millennium Biltmore $230 
  • The Sonesta  $320
  • Huntley $500

Deductions for triple or quad

  • The Millennium Biltmore $100/$150
  • The Sonesta  $150/$200
  • Huntley $250/$375

Single supplement add on:

  • The Millennium Biltmore plus $350
  • The Sonesta Redondo Beach plus $450
  • Huntley Hotel Santa Monica plus $800



ROSE BOWL FOOTBALL TICKETS can be added to the parade package.  Please call or email for details.


Contact Eldon Diamond at 800 348-7748 or at 602 870-9197 with any questions or to make a reservation. You can also email Eldon at


Please be sure to see several testimonials on Diamond Travel on the Better Business Bureau logo link at the bottom of the page.

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