Rose Parade Packages

Diamond Travel has been providing all inclusive tours and rose parade travel packages for nearly 40 years!

Tour Reservations are now being accepted for the 2024 Tournament of Roses Parade to be held on Monday January 1, 2024.
  • We put the customer at the center of everything we do
  • Speak or email with the owner – Eldon Diamond
  • Parade seats can be assigned when making a reservation
  • Individual needs and requests can be accommodated
  • Our buses park a mere 20 yards from our Parade seats
  • Save from $30-$65 if making a final payment with a check
  • Three hotel options! – We do NOT use airport hotels. 
Rose Parade Float

Diamond Travel is A BBB accredited business. Please be sure to see several testimonials and 5 star reviews for Diamond Travel at the Better Business Bureau website. Click on the BBB Logo to see reviews.


You will have a choice of 3 hotels

Our clients have been happy with all three hotels for past events.

Double Tree In Torrance

The Double Tree Torrance is located 8 miles south of the LAX Airport. The Double Tree is a full service hotel with a restaurant and lounge. The hotel is walking distance to several restaurants.

The price listed above is per person based on double occupancy for three nights
The Huntley Hotel Santa Monica

The Huntley Hotel Santa Monica which is a short walk to the ocean, Santa Monica Pier and the 3rd Street Promenade where there are many restaurants, cafe’s and entertainment areas. The Huntley has a really nice restaurant and lounge on the top floor of the hotel with a panoramic view of the ocean. Santa Monica is ten miles North of The LA Airport and is three miles from Beverly Hills and Rodeo Drive.

The price listed above is per person based on double occupancy for three nights


  • Three nights starting on December 30 and departing on January 2. ( extra nights are available) You do NOT need to stay near the airport, with our hotel options. Please remember this when comparing packages

  • January 1- Reserved Grandstand Ticket to the 2024 Tournament of Roses Parade aka The Rose Parade. Our grandstand seat location is 10 minutes from the front of the Rose Parade with the sun at your back. The seats are located at 318 West Colorado. We are in a large grandstand where the bands are normally playing. Our buses park 20 yards from the parade seats. Your Rose Parade seats can be assigned when your reservation is made and we can accommodate any special requests.
  • A nice sit down lunch at a restaurant in Pasadena after the Rose Parade.
  • Post Rose Parade float viewing tour at Victory Park after the conclusion of the parade and lunch. You will be able to walk around Victory Park and tour the parade floats up close. ALL OF THE FLOATS ARE IN ONE LOCATION.
  • Transportation to and from all of the events on deluxe motor coach buses with a restroom.
  • A grab and go continental breakfast prior to departing for the Rose Parade.
  • Rose Parade program
  • Rose Parade seat cushion
  • Tour hosts are with the group at the hotel and at all events.
  • All taxes, and shipping
  • Great service and quality- 35+ years in business- If you are looking for personalized service and great quality where your individual needs are accommodated please contact Eldon Diamond, the owner at 1(800)348-7748 or
 Optional Items to add on to your package

Float Decorating Barn


DECEMBER 31Rosemont Pavilion where you will see volunteers, putting the final touches on some of the floats. The Rosemont Pavilion is located across the street from The Rose Bowl stadium. The fee is $100 per person which includes your admission fee, transportation to and from the Barn, and a “grab and go” breakfast to take with you on the bus.


DECEMBER 30You would be visiting the Phoenix Decorating Float Barn in the city of Irwindale. Phoenix Decorating is the largest float builder in the parade and they have their own barn. There are more floats in this barn than at the Rosemont Pavilion. You will see volunteers working on the floats. The fee is $100 per person and includes admission, transportation from the hotel, and a “grab and go” breakfast to take with you on the bus. (You would need to arrive on DECEMBER 29th for this option, so you would need an extra night added to your package.)


DECEMBER 30Catch a sneak peek of some of the Rose Parade Bands as they perform their halftime show. This event is held at the Pasadena City College. The fee is $125 per person and includes admission as well as transportation. (You would need to arrive on December 29 or arrive to the Hotel by 11am on December 30 for this event)

DECEMBER 30Combine the Float Barn in the morning with Bandfest in the afternoon. Call or Email for details and pricing.


DECEMBER 31 Sightseeing Tour of Los Angeles, Hollywood and Beverly Hills– Please click HERE for details and pricing.


Tournament of Roses Parade

The Rose Parade

Beautiful Pasadena California is home to the Tournament of Roses Parade. More commonly known as The Rose Parade. The Rose Parade has been around since 1890. It occurs annually on new years day, or on Monday, January 2 if New Year’s Day falls on a Sunday. Now, Diamond Travel hasn’t been going to the parade since then, but we have been taking folks to the parade for over 35 years! Our seats will have the sun at your back and the parade in your view! The parade has followed the famous Colorado blvd for decades. Tickets to the rose parade start at about $80 and can be as expensive as, $120. Hotel and transportation costs however, can be extremely pricey. With our all inclusive packages, you won’t have to worry about the mounting costs of such a trip. We have it all planned out for you! The Rose Parade is absolutely back in full swing now, so call today and get your all inclusive rose parade package with Diamond Travel. If you have any questions at all about our Rose Parade or Rose Bowl packages, please do NOT hesitate to call us! We can customize any package to fit your needs and the owner is always available to help.

Why the Rose Parade Should be on Your Bucket List 
There are few events that bring people together from all corners of the globe like the Rose Parade in Pasadena, California. This iconic parade, held each year on New Year’s Day, is a pure celebration of life and joy. It’s no wonder why it has been a staple event for over 130 years! Here’s a look at why you should put the Rose Parade on your bucket list this year. 
The Fun Experiences and Activities 
The Rose Parade is more than just floats, marching bands, and horses—it also includes an array of fun experiences and activities. From early morning tailgating parties to delicious food stands along the route, there’s something for everyone to enjoy at this legendary event. Plus, you can even take part in some of the pre-parade events such as the Equestfest or Bandfest. These events are a great way to get up close and personal with some of the performers and get inside information about what goes into creating these amazing spectacles. 
The Float Decorating Process 
If you have ever wondered how those beautiful floats come to life each year for the Rose Parade, then you may want to consider attending one of their float decorating nights! These events are held every evening during December leading up to New Year’s Day and provide an amazing opportunity to get a behind-the-scenes look at how these floats are created. You can watch as volunteers hand place flowers onto each float one by one until they come together as stunning works of art! 
The Amazing Atmosphere 
One thing that sets apart the Rose Parade from other parades is its memorable atmosphere. Nothing quite compares to standing amongst thousands of spectators while watching these colorful floats slowly make their way down Colorado Boulevard. The crowd cheers with delight as each newfloat passes by, creating an energy that will stay with you long after the parade is over! Whether it’s your first time attending or your tenth time returning, there’s something special about experiencing this event in person that can’t be replicated elsewhere. 
     The Rose Parade is an iconic event that has been bringing people together from around the world since 1889. With its unique atmosphere and many fun activities available throughout New Year’s Day, it’s easy to see why so many people make this amazing experience part of their bucket list each year! Whether you go alone or with family & friends, attending this once-in-a-lifetime event is sure to be both memorable and enjoyable for anyone who attends! So if you’re looking for an unforgettable way to kick off 2021, look no further than Pasadena’s very own Rose Parade!
Rose Parade Float


Payment can be made with a credit card over the phone or a check in the mail.

A $250 per person deposit secures your packages with the balance due by October 1st. The deposit can be placed with a credit card over the phone or a check in the mail. The deposit is fully refundable until October 1 and then the trip becomes non refundable. Final payment is due by October 1.

If making your final payment with a check you can deduct $30 per person at The Double Tree Torrance, $40 per person at Sonesta and $65 per person at The Huntley.


Single, triple and quad rate deductions and additions are outlined.

Extra night rates are not per person but a flat rate for the room including tax

  • Double Tree Torrance $225 
  • The Sonesta  $300
  • Huntley $450

Deductions for triple or quad

  • Double Tree Torrance  $100/$175
  • The Sonesta  $150/$225
  • Huntley $300/$450

Single supplement add on:

  • Double Tree Torrance plus $325
  • The Sonesta Redondo Beach plus $450
  • Huntley Hotel Santa Monica plus $800



ROSE BOWL FOOTBALL TICKETS can be added to the parade package.  Please call or email for details.


Contact Eldon Diamond at 800 348-7748 or at 602 870-9197 with any questions or to make a reservation. You can also email Eldon at


Please be sure to see several testimonials on Diamond Travel on the Better Business Bureau logo link at the bottom of the page.

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