Rose Parade Travel Packages

Reservations are now being taken for the 2026 Tournament of Roses Parade

Diamond Travel has been providing all inclusive tours and rose parade travel packages for nearly 40 years!

FOR 2026 ROSE PARADE AND PARADE-GAME:

For questions regarding EXISTING reservations, please call 314-761-3734

For questions on NEW reservations, please call 1-800-513-4986 or email us at sales.diamondtravel@ebsports.com

 

 

FOR 2026 ROSE PARADE AND PARADE-GAME:

Reservations are now being taken for our 2026 Rose Parade and Parade-Game Packages – hope to see you there!

Please see our packages below where you can book online today.

BOOK ONLINE NOW!

Rose Parade Tour Packages

We have a selection of hotels in three great locations – Downtown Los Angeles, Redondo Beach and Santa Monica!

Our clients have been very happy with all three hotels – you do NOT have to stay at an airport hotel when you go with Diamond Travel!

 

The Millennium Biltmore Los Angeles
$1075

The Millennium Biltmore Los Angeles is a full service hotel in downtown Los Angeles. The Biltmore has been home to Presidents , Kings , and Hollywood celebrities. 

 

 

The price listed above is per person based on double occupancy for three nights
The Sonesta At Redondo Beach
$1295

The Sonesta Redondo Beach is 9 miles South of The LAX Airport and directly across the street from the Marina and nice restaurants. The Sonesta has a rooftop swimming pool with a panoramic view of The Pacific Ocean.

 

 

The price listed above is per person based on double occupancy for three nights
The Huntley Hotel Santa Monica
$1795

The Huntley Hotel Santa Monica which is a short walk to the ocean, Santa Monica Pier and the 3rd Street Promenade where there are many restaurants, cafe’s and entertainment areas. The Huntley has a really nice restaurant and lounge on the top floor of the hotel with a panoramic view of the ocean. Santa Monica is ten miles North of The LA Airport and is three miles from Beverly Hills and Rodeo Drive.

The price listed above is per person based on double occupancy for three nights
No matter which hotel you choose,
Rose Parade Packages can include a similar itinerary as below, from past years.

Rose Parade

  • Three-night stay: check-in on December 30 and check-out on January 2 (additional nights available upon request). Please note, our hotel options do not require staying near the airport, so keep this in mind when comparing packages.

  • January 1- Reserved Grandstand Ticket: Enjoy a reserved seat at the 2026 Tournament of Roses Parade (The Rose Parade). Our grandstand seating is just 10 minutes from the front of the parade route, with the sun at your back. The seats are located at 318 West Colorado in a large grandstand with prime rows for optimal viewing. The bands will perform directly in front of us as they prefer to play in front of the larger grandstands and take breaks near the smaller seating areas. Our buses will park only 20 yards from the parade seats. Rose Parade seats are assigned when your reservation is made, and we can accommodate special requests.
  • Sit down lunch: After the parade, enjoy a delicious meal at a local restaurant in Pasadena after the Rose Parade.
  • Post Rose Parade Float Viewing Tour: After lunch, visit Victory Park for an up-close tour of the parade floats. All the floats are in one location, making it easy to walk around and explore them.
  • Transportation: Round-trip transportation to and from all events via deluxe motor coach buses, each equipped with a restroom.
  • Continental Breakfast: A grab-and-go continental breakfast will be provided before departing for the Rose Parade.
  • Rose Parade Program: A program for the parade will be included.
  • Rose Parade Seat Cushion: To ensure comfort, a seat cushion will be provided for your parade seat.
  • Exclusive Float Decorating Package: New option available for an exclusive Rose Parade float decorating experience. This feature is for an additional fee and not part of the base package price.
  • Clear Bags for Victory Park: Approved clear bags for ladies to bring their belongings into Victory Park.
  • Tour Hosts: Friendly, knowledgeable tour hosts will accompany the group at both the hotel and all events.
  • All taxes and shipping included.
  • 35+ Years of Experience: Offering personalized service and exceptional quality to meet your individual needs. We pride ourselves on providing great service to all of our guests.
 
Sample Optional Items to Add on to Your Package

Float Barn + Old Town Pasadena + Bandfest Dec 30

Enjoy a morning at The Float Barn, followed by a few hours in Old Town Pasadena, and then Bandfest in the afternoon. After the group finishes at The Float Barn, we’ll drop you off in Old Town Pasadena for 2.5 to 3 hours, giving you time to explore and grab a bite to eat on your own. Afterward, we’ll head two miles to Bandfest. The pre-show begins at 1:30pm, with the main show starting at 2:00pm. The show typically lasts about two hours, after which we’ll return to the hotel.
6:30am – 4:00pm

Float Decorating Barn Tour Dec 31
Experience the magic of the Rose Parade Floats before New Year’s Day! Take a sneak peak at these magnificent floral floats in their final stages of preparation.
6:30am – 9:00am

Work on Official Float for Rose Parade Dec 30
NEW! Float Decorating Experience Dec 30 Be a part of our exclusive Float Decorating Experience! This unique and once-in-a-lifetime experience allows you to join a team to work on an Official Float for the 2026 Rose Parade. Participants work with the float construction team for a full day. This feature is for an additional fee and not part of the base package price.
8:00am to 4:00pm.

Morning LA City Tour Dec 30
This tour will take you throughout America’s most exciting city. Take a stroll on the Hollywood Walk of Fame and then head straight to Beverly Hills and Rodeo Drive.
9:00am – 12:00pm

Afternoon LA City Tour Dec 30
This tour will take you throughout America’s most exciting city. Take a stroll on the Hollywood Walk of Fame and then head straight to Beverly Hills and Rodeo Drive. 
1:00am – 4:00pm

Paramount Studios Tour Dec 30
Paramount’s rich history and current achievements come to life in this exclusive, behind-the-scenes tour of a functioning studio. Immerse yourself in the world of top talent, producers, and crew as they bring today’s award-winning television shows and films to life. During this 2-hour tour, you’ll explore Hollywood’s first major movie studio, guided by an engaging Studio Page. Visit iconic spots like the Bronson Gate, New York Street Backlot, and the Prop Warehouse. Along the way, you’ll discover how Paramount’s 110-year legacy has shaped Hollywood and global entertainment. The Paramount Studio Tour offers a unique opportunity to experience the birthplace of Hollywood—because it won’t take long to realize, Paramount is Hollywood.
8:30am – 11:30am

Reagan Library Tour Dec 30
The Ronald Reagan Presidential Library is in Simi Valley, California, and serves as the official museum and library dedicated to the life and legacy of the 40th President of the United States, Ronald Reagan. The museum offers exhibits on Reagan’s early life, political career, and presidency, including significant artifacts like his presidential limo and Air Force One aircraft. Visitors can explore displays on key moments in American history during his presidency, such as the Cold War, the economic recovery of the 1980s, and his leadership in global politics. The museum also features beautiful views of the surrounding California landscape and offers educational programs, events, and temporary exhibits related to Reagan’s life and political contributions.
12:00pm – 5:00pm

Academy Museum Tour Dec 31
The Academy Museum tells complete stories of moviemaking—celebratory, educational, and sometimes critical or uncomfortable. Designed by Pritzker Prize-winning architect Renzo Piano, the Academy Museum’s seven floors feature exhibition spaces, special event spaces, a conservation studio, a café, and a museum store.
9:30am – 12:30pm

Huntington Garden Tour Dec 31
The Huntington Library, Art Museum, and Botanical Gardens in San Marino, California, is a renowned cultural institution that features a vast collection of rare books, historical manuscripts, European and American art, and expansive, beautifully landscaped gardens. Highlights include the impressive library with works like the Gutenberg Bible, masterpieces from the British and American art collections, and themed gardens such as the Desert Garden and Japanese Garden. The Huntington offers a peaceful and enriching experience for visitors, blending art, history, and nature.
12:00pm – 5:00pm

Getty Museum Tour Dec 31
The Getty Center in Brentwood is a world-renowned museum that showcases European art, including paintings, sculptures, manuscripts, and decorative arts, spanning from the Middle Ages to the present. Designed by architect Richard Meier, the museum is also famous for its stunning architecture, beautiful gardens, and panoramic views of Los Angeles. It serves as a cultural hub, hosting rotating exhibitions, educational programs, and events.
1:00pm – 4:00pm

Single, triple and quad rate deductions and additions are outlined.

Extra night rates are not per person but a flat rate for the room including tax

  • The Millennium Biltmore $250 
  • The Sonesta  $320
  • Huntley $500

Deductions for triple or quad

  • The Millennium Biltmore $100/$150
  • The Sonesta  $150/$200
  • Huntley $250/$375

Single supplement add on:

  • The Millennium Biltmore plus $350
  • The Sonesta Redondo Beach plus $450
  • Huntley Hotel Santa Monica plus $800
Tournament of Roses Parade

The Rose Parade

Beautiful Pasadena California is home to the Tournament of Roses Parade. More commonly known as The Rose Parade. The Rose Parade has been around since 1890. It occurs annually on new years day, or on Monday, January 2 if New Year’s Day falls on a Sunday. Now, Diamond Travel hasn’t been going to the parade since then, but we have been taking folks to the parade for over 35 years! Our seats will have the sun at your back and the parade in your view! The parade has followed the famous Colorado blvd for decades. Tickets to the rose parade start at about $80 and can be as expensive as, $120. Hotel and transportation costs however, can be extremely pricey. With our all inclusive packages, you won’t have to worry about the mounting costs of such a trip. We have it all planned out for you! The Rose Parade is absolutely back in full swing now, so call today and get your all inclusive rose parade package with Diamond Travel. If you have any questions at all about our Rose Parade or Rose Bowl packages, please do NOT hesitate to call us! We can customize any package to fit your needs and the owner is always available to help.

Why the Rose Parade Should be on Your Bucket List 
 
There are few events that bring people together from all corners of the globe like the Rose Parade in Pasadena, California. This iconic parade, held each year on New Year’s Day, is a pure celebration of life and joy. It’s no wonder why it has been a staple event for over 130 years! Here’s a look at why you should put the Rose Parade on your bucket list this year. 
 
The Fun Experiences and Activities 
The Rose Parade is more than just floats, marching bands, and horses—it also includes an array of fun experiences and activities. From early morning tailgating parties to delicious food stands along the route, there’s something for everyone to enjoy at this legendary event. Plus, you can even take part in some of the pre-parade events such as the Equestfest or Bandfest. These events are a great way to get up close and personal with some of the performers and get inside information about what goes into creating these amazing spectacles. 
 
The Float Decorating Process 
If you have ever wondered how those beautiful floats come to life each year for the Rose Parade, then you may want to consider attending one of their float decorating nights! These events are held every evening during December leading up to New Year’s Day and provide an amazing opportunity to get a behind-the-scenes look at how these floats are created. You can watch as volunteers hand place flowers onto each float one by one until they come together as stunning works of art! 
            
The Amazing Atmosphere 
One thing that sets apart the Rose Parade from other parades is its memorable atmosphere. Nothing quite compares to standing amongst thousands of spectators while watching these colorful floats slowly make their way down Colorado Boulevard. The crowd cheers with delight as each newfloat passes by, creating an energy that will stay with you long after the parade is over! Whether it’s your first time attending or your tenth time returning, there’s something special about experiencing this event in person that can’t be replicated elsewhere. 
       
     The Rose Parade is an iconic event that has been bringing people together from around the world since 1889. With its unique atmosphere and many fun activities available throughout New Year’s Day, it’s easy to see why so many people make this amazing experience part of their bucket list each year! Whether you go alone or with family & friends, attending this once-in-a-lifetime event is sure to be both memorable and enjoyable for anyone who attends! So if you’re looking for an unforgettable way to kick off 2021, look no further than Pasadena’s very own Rose Parade!
Rose Parade Flamingo Float

Why Buy From Us?

  • We put the customer at the center of everything we do
  • Parade seats can be assigned when making a reservation
  • Individual needs and requests can be accommodated
  • Our buses park a mere 20 yards from our Parade seats
  • Three hotel options! – We do NOT use airport hotels. 

Diamond Travel is A BBB accredited business. Please be sure to see several testimonials and 5 star reviews for Diamond Travel at the Better Business Bureau website. Click on the BBB Logo to see reviews.
Rose Bowl Packages
Now Available

rose bowl packages

Rose Bowl football tickets can be added to the parade package. Please call or email for details.

Rose Bowl Packages
Rose Parade Float

PAYMENT INFORMATION

Payment can be made via credit card. To secure your packages, please place a $250 per person deposit. The final payment is due by October 1. You can cancel for a full refund until that date; after October 1, the trip is non-refundable.

Packages booked after October 1 will require full payment. If you have any questions about the Rose Parade or our packages, please don’t hesitate to call us! We can customize any package to fit your needs.