About Us
Setting the flawless standard
At Diamond Travel, we specialize in creating unforgettable, all-inclusive travel experiences centered around the iconic Pasadena Rose Parade and Rose Bowl Game. For more than 40 years, we have helped guests from across the country and around the world experience the excitement and tradition of the Tournament of Rose, all without the stress of planning every detail themselves.
Our thoughtfully designed Rose Parade tours and Rose Parade + Game travel packages combine comfort, convenience, and premium access to create a seamless experience from start to finish. From reserved seating along the Rose Parade route and comfortable hotel accommodations to behind-the-scenes float decorating tours and special Pasadena experiences, every detail is carefully planned so you can focus on enjoying the journey.
Whether you’re attending the Tournament of Roses Parade for the first time or returning to experience this beloved New Year’s tradition again, our experienced travel team is here to make your trip memorable. With decades of expertise in Rose Parade travel, we take care of the details so you can experience the magic, excitement, and unforgettable moments that make the Rose Parade a tradition like no other.
Ready to experience the Rose Parade with Diamond Travel? Book online or contact us at 1-800-513-4986 or email us directly: info@diamondtravel.com.
why buy from us
We put the customer at the center of everything we do.
We are an experienced and friendly team.
Parade seats can be assigned when making a reservation.
Individual needs and requests can be accommodated.
Our buses park a mere 20 yards from our Parade seats.
Three hotel options! – We do not use airport hotels.
Diamond Travel is A BBB accredited business. Please be sure to see several testimonials and 5 star reviews for Diamond Travel at the Better Business Bureau website. Click on the BBB Logo to see reviews.
