About Us
At Diamond Travel we specialize in creating unforgettable experiences centered around the Pasadena Rose Parade. For over 40 years, we’ve been helping guests from across the country and around the world witness the excitement of the Rose Parade — all without the stress of planning.
Our tours are thoughtfully designed to deliver comfort, convenience, and premium access. From reserved seating at the parade to behind-the-scenes float decorating tours, every detail is handled with care. Whether it’s your fist time attending the Tournament of Rose parade, or an annual event, our team of experienced travel experts curate the best Rose Parade tours so that you can simply enjoy the moment.
If you are looking for great service and quality please contact us at 1-800-513-4986 or email us directly: sales@diamondtravel.com.
Why Buy From Us?
- We put the customer at the center of everything we do.
- We are an experienced and friendly team.
- Parade seats can be assigned when making a reservation.
- Individual needs and requests can be accommodated.
- Our buses park a mere 20 yards from our Parade seats.
- Three hotel options! – We do not use airport hotels.