Reservations are now being taken for the 2026 Rose Bowl

If you have any questions at all about The Rose Bowl, or our Rose Bowl packages, please do NOT hesitate to call us! We can customize any package to fit your needs.

Diamond Travel specializes in creating unforgettable trips to see the Rose Bowl, ensuring that every detail of your journey is meticulously planned and executed. With Diamond Travel’s Rose Bowl packages, you can expect top-notch accommodations, convenient transportation, and exclusive access to the best Rose Bowl seats at the iconic stadium.

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ROSE BOWL TOUR PACKAGES

  • Three-night stay: check-in on December 30 and check-out on January 2 (additional nights available upon request). Please note, our Rose Bowl hotel options do not require staying near the airport, so keep this in mind when comparing packages.

  • January 1- Reserved Grandstand Ticket: Enjoy a reserved seat at the 2026 Tournament of Roses Parade (The Rose Parade). Our grandstand seating is just 10 minutes from the front of the parade route, with the sun at your back. The Rose Parade seats are located at 318 West Colorado in a large grandstand with prime rows for optimal viewing. The bands will perform directly in front of us as they prefer to play in front of the larger grandstands and take breaks near the smaller seating areas. Rose Parade seats are assigned when your reservation is made, and we can accommodate special requests.
  • January 1 – Rose Bowl Game Ticket. Several types of game tickets to choose from.  We have game ticket options both without seat backs at the game and with seat backs.) All endzone seating does NOT have a seat back. All other options do have seat backs. Please remember this when comparing our packages with other companies.
  • Pregame event inside the Rose Bowl Hospitality village- Diamond Travel takes care of the admission fee and food and drink are on your own.
  • Transportation: Round-trip transportation to and from all Rose Bowl events via deluxe motor coach buses, each equipped with a restroom.
  • Continental Breakfast: A grab-and-go continental breakfast will be provided before departing for the Rose Parade.
  • Rose Parade Program: A program for the Rose Parade will be included.
  • Rose Bowl Game Program: A program for the Rose Bowl Game will be included.
  • Rose Parade Float Decorating Experience. A new exclusive option allows you to be part of the rose parade and work on an actual float! This feature is for an additional fee and not part of the base package price. You would need to add on the evening of December 29 to take part in this option on December 30.
  • Rose Parade Seat Cushion: To ensure comfort, a seat cushion will be provided for your parade seat.
  • Clear Bags: Approved clear bags for ladies to bring their belongings into the Rose Bowl stadium.
  • Tour HostsFriendly, knowledgeable tour hosts will accompany the group at both the hotel and all events.
  • All taxes and shipping included.
  • 35+ Years of Experience: Offering personalized service and exceptional quality to meet your individual needs. We pride ourselves on providing great service to all of our guests.

 

www.redondopier.com  www.santamonica.com

 

Optional Items to Add on to Your Rose Bowl Package For An Added Fee.

Float Barn + Old Town Pasadena + Bandfest Dec 30

Enjoy a morning at The Float Barn, followed by a few hours in Old Town Pasadena, and then Bandfest in the afternoon. After the group finishes at The Float Barn, we’ll drop you off in Old Town Pasadena for 2.5 to 3 hours, giving you time to explore and grab a bite to eat on your own. Afterward, we’ll head two miles to Bandfest. The pre-show begins at 1:30pm, with the main show starting at 2:00pm. The show typically lasts about two hours, after which we’ll return to the hotel.
6:30am – 4:00pm $195

Float Decorating Barn Tour Dec 31
Experience the magic of the Rose Parade Floats before New Year’s Day! Take a sneak peak at these magnificent floral floats in their final stages of preparation.
6:30am – 9:00am $115

Work on Official Float for Rose Parade Dec 30
NEW! Float Decorating Experience Dec 30 Be a part of our exclusive Float Decorating Experience! This unique and once-in-a-lifetime experience allows you to join a team to work on an Official Float for the 2026 Rose Parade. Participants work with the float construction team for a full day.
8:00am to 4:00pm. $195

Morning LA City Tour Dec 30
This tour will take you throughout America’s most exciting city. Take a stroll on the Hollywood Walk of Fame and then head straight to Beverly Hills and Rodeo Drive.
9:00am – 12:00pm $95

Afternoon LA City Tour Dec 30
This tour will take you throughout America’s most exciting city. Take a stroll on the Hollywood Walk of Fame and then head straight to Beverly Hills and Rodeo Drive. 
1:00pm – 4:00pm $95

Paramount Studios Tour Dec 30
Paramount’s rich history and current achievements come to life in this exclusive, behind-the-scenes tour of a functioning studio. Roughly 15 million from the Rose Bowl Stadium. Immerse yourself in the world of top talent, producers, and crew as they bring today’s award-winning television shows and films to life. During this 2-hour tour, you’ll explore Hollywood’s first major movie studio, guided by an engaging Studio Page. Visit iconic spots like the Bronson Gate, New York Street Backlot, and the Prop Warehouse. Along the way, you’ll discover how Paramount’s 110-year legacy has shaped Hollywood and global entertainment. The Paramount Studio Tour offers a unique opportunity to experience the birthplace of Hollywood—because it won’t take long to realize, Paramount is Hollywood.
8:30am – 11:30am $125

Reagan Library Tour Dec 30
The Ronald Reagan Presidential Library is in Simi Valley, California, and serves as the official museum and library dedicated to the life and legacy of the 40th President of the United States, Ronald Reagan. About an hour from The Rose Bowl Stadium. The museum offers exhibits on Reagan’s early life, political career, and presidency, including significant artifacts like his presidential limo and Air Force One aircraft. Visitors can explore displays on key moments in American history during his presidency, such as the Cold War, the economic recovery of the 1980s, and his leadership in global politics. The museum also features beautiful views of the surrounding California landscape and offers educational programs, events, and temporary exhibits related to Reagan’s life and political contributions.
12:00pm – 5:00pm $85

Academy Museum Tour Dec 31
The Academy Museum tells complete stories of moviemaking—celebratory, educational, and sometimes critical or uncomfortable. Designed by Pritzker Prize-winning architect Renzo Piano, the Academy Museum’s seven floors feature exhibition spaces, special event spaces, a conservation studio, a café, and a museum store. About 19 miles from the Rose Bowl Stadium.
9:30am – 12:30pm $85

Huntington Garden Tour Dec 31
The Huntington Library, Art Museum, and Botanical Gardens in San Marino, California, is a renowned cultural institution that features a vast collection of rare books, historical manuscripts, European and American art, and expansive, beautifully landscaped gardens. Highlights include the impressive library with works like the Gutenberg Bible, masterpieces from the British and American art collections, and themed gardens such as the Desert Garden and Japanese Garden. Only about 6 miles from The Rose Bowl Stadium, The Huntington offers a peaceful and enriching experience for visitors, blending art, history, and nature.
12:00pm – 5:00pm $85

Getty Museum Tour Dec 31
The Getty Center in Brentwood is a world-renowned museum that showcases European art, including paintings, sculptures, manuscripts, and decorative arts, spanning from the Middle Ages to the present. Designed by architect Richard Meier, the museum is also famous for its stunning architecture, beautiful gardens, and panoramic views of Los Angeles. It serves as a cultural hub, hosting rotating exhibitions, educational programs, and events. Roughly 20 miles from The Rose Bowl Stadium.
1:00pm – 4:00pm $50

Extra night rates:

Extra night rates are not per person but a flat rate for the room including tax

  • Millennium Biltmore Hotel L.A. $250
  • Sonesta Redondo Beach $320
  • The Huntley Santa Monica $500

Deductions for triple or quad

  • Millennium Biltmore Hotel L.A. $90/$120
  • Sonesta Redondo Beach $100/$140
  • The Huntley Santa Monica $200/$280

Single supplement add on:

  • Millennium Biltmore Hotel L.A. +$440
  • Sonesta Redondo Beach + $490
  • The Huntley Santa Monica +$800

Please click on any of the links in black for a complete description on each hotel

ROSE BOWL PRICES

All prices below include the entire package outlined above including the parade and game ticket and the hotel you select.

Prices are per person. 

AREA/ROW
Millennium 
Biltmore  L.A.
Sonesta 
Redondo Beach
The Huntley Santa Monica
Endzone
Rows 60-65
NO SEAT BACKS
$1475
$1695
$2195
Endzone
Rows 25-45
NO SEAT BACKS
$1575
$1795
$2295
Corner
Rows 55-65
SEAT BACKS INCLUDED
$1675
$1895
$2395
Corner
rows 20-25
SEAT BACKS INCLUDED
$1775
$1995
$2495
Goal Line
rows 45-55
SEAT BACKS INCLUDED
$1895
$2115
$2615
Goal Line
rows 12-25
SEAT BACKS INCLUDED
$1995
$2215
$2715
10-20 yard line
rows 40-55
SEAT BACKS INCLUDED
$2295
$2515
$3015
30-35 yard line
rows 40-55
SEAT BACKS INCLUDED
$2595
$2815
$3315
30-35 yard line
rows 12-24
SEAT BACKS INCLUDED
$3195
$3415
$3915
       
 
There are 77 rows at the Rose Bowl
You enter The Rose Bowl at Row 25
 
To secure your packages, please place a $250 per person deposit.
The final payment is due by October 1. You can cancel for a full refund until that date; after October 1, the trip becomes non-refundable.

Diamond Travel is A BBB accredited business.

Please be sure to see several testimonials and 5 star reviews for Diamond Travel at the Better Business Bureau website. Click on the BBB Logo to see reviews.

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Tour Reservations are now being accepted for the 2025-2026 Rose Bowl to be held on Thursday, January 1, 2026. 

Whether you’re a passionate football fan or simply looking for a unique travel experience, Diamond Travel’s expertly curated Rose Bowl packages will provide you with memories that last a lifetime. Trust Diamond Travel to transform your Rose Bowl adventure into a seamless and exhilarating experience. For questions regarding existing reservations, please call 1-800-513-4986.

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If your team DOES go to the 2026 Rose Bowl, payments will automatically be processed and your booking will be NON-CANCELABLE, NON-REFUNDABLE.  

If your team DOES NOT go to the 2026 Rose Bowl, Credit Card payments for the Rose Bowl package WILL NOT be charged.

You will also have an option to book your package regardless of the team. This package will automatically be processed and your booking will be NON-CANCELABLE, NON-REFUNDABLE.

If you have any questions at all about The Rose Bowl, or our Rose Bowl packages, please do NOT hesitate to call us! We can customize any package to fit your needs.

What is the Rose Bowl?

The Rose Bowl is more than just a football game; it’s an iconic American tradition with a rich history dating back over a century. Held annually in Pasadena, California, the Rose Bowl is synonymous with New Year’s Day and is part of the larger Tournament of Roses festivities, which include the famous Rose Parade.

A Brief History

The first Rose Bowl game was played on January 1, 1902, as a way to help fund the Rose Parade. It was an exhibition match between Stanford and Michigan, with Michigan winning in a 49-0 blowout. After a hiatus, the game returned in 1916 and has been played every year since. The Rose Bowl is the oldest bowl game, earning it the nickname “The Granddaddy of Them All.”

The Venue

The game is held at the Rose Bowl Stadium, an iconic venue located in Pasadena. Built in 1922, the stadium has undergone several renovations but retains its historic charm. With a seating capacity of over 88,000, it is one of the largest and most storied stadiums in college football.

 

The Game

Traditionally, the Rose Bowl game features a matchup between teams from the Big Ten and Pac-12 conferences, though it has also been a part of the College Football Playoff rotation since 2015. The game is known for its competitive spirit and has hosted numerous legendary players and unforgettable moments over the years.

 

The Rose Parade

Before the game, the Rose Parade takes place, showcasing elaborate floats covered in flowers, marching bands, and equestrian units. This colorful and festive event draws visitors from all over the world and sets the state for the big game.

 

Cultural Impact

The Rose Bowl is more than a sporting event; it’s a cultural institution that marks the start of the new year with pageantry and tradition. It’s a celebration of college football, community spirit, and the beauty of Pasadena.

Whether you’re a die-hard football fan or just enjoy the spectacle, the Rose Bowl offers something for everyone. From its historic roots to its present-day significance, the Rose Bowl remains a cherished part of American sports and culture.